Campaign page https://paypay.ne.jp/event/paypay-matsuri/
The business integration of Z Holdings Corporation* and LINE Corporation took place on March 1, 2021, as of which, Yahoo Japan Corporation and LINE Corporation have become companies within the same group. In commemoration of this business integration, PayPay Corporation (hereinafter “PayPay”), Yahoo Japan Corporation (hereinafter “Yahoo! JAPAN”), SoftBank Corp. (hereinafter “SoftBank”) and LINE Corporation (hereinafter “LINE”) are pleased to announce the launch of the mass-scale campaign “Cho PayPay Matsuri” as of today, through which great deals will be offered at all PayPay merchants throughout the country including online shops. The campaign will continue for one month from today through to March 28.
* Holding company that owns Yahoo Japan Corporation, one of the largest internet service companies in Japan.

“Cho PayPay Matsuri” refers to a group of campaigns hosted by various companies. In addition to what has already been announced, the campaigns below, hosted by various companies have been newly added.
To build up to a final climax at the end of the “Cho PayPay Matsuri,” PayPay will be hosting a two-day event – “Cho PayPay Matsuri! Finale Jumbo” – on March 27 and 28. Users who use “PayPay” at applicable stores nationwide or at applicable online merchants will be eligible to receive a PayPay Bonus of up to 100% of the amount paid (up to a maximum of 100,000 yen equivalent per transaction or during the period) by winning the lottery. In addition, the PayPay Bonus to be granted will be increased with certain campaigns over these two days, offering even better deals when shopping. In addition, the “Cho PayPay Matsuri Signup Benefits” campaign will be held from March 1 to March 31, entailing a PayPay Bonus worth 500 yen to users who sign up to “PayPay” and complete their “identity verification” (eKYC).
To build up to a final climax at the end of the “Cho PayPay Matsuri,” PayPay will be hosting a two-day event – “Cho PayPay Matsuri! Finale Jumbo” – on March 27 and 28. Users who use “PayPay” at applicable stores nationwide or at applicable online merchants will be eligible to receive a PayPay Bonus of up to 100% of the amount paid (up to a maximum of 100,000 yen equivalent per transaction or during the period) by winning the lottery. In addition, the PayPay Bonus to be granted will be increased with certain campaigns over these two days, offering even better deals when shopping. In addition, the “Cho PayPay Matsuri Signup Benefits” campaign will be held from March 1 to March 31, entailing a PayPay Bonus worth 500 yen to users who sign up to “PayPay” and complete their “identity verification” (eKYC).
To celebrate the business integration, LINE will also participate in the “Cho PayPay Matsuri” for the first time. The campaign will consist of great offers for “LINE Point Club” and “LINE Shopping,” allowing users to shop and acquire LINE points. LINE Point Club will be holding a “LINE Point Festival” campaign, providing users with more LINE points than usual. From March 19 to 31, the number of “missions,” by which points are awarded when achieved, such playing games or reading comics etc. will be increased. In addition, some “missions” will be subject to an increased number of points. Bonus points will also be granted for participating in multiple “missions”.
“LINE Shopping”
will be hosting a limited time-only campaign from March 26 to March 28 under the name “Great Returns! A Festival of 3 Offers”. During this period, all customers who spend 1,000 yen or more including tax at participating stores via LINE Shopping will receive up to 2,000 yen worth of LINE points in addition to the LINE points received at each store. It will be the most 3 days in the history of LINE Shopping for users to enjoy great deals, given the significantly higher grant rates as well as the distribution of coupons that can be used at different shops*.
For details on the various campaigns that will be held during the “Cho PayPay Festival” please see the list of campaigns of each company. The information is also available from the
“Cho PayPay Matsuri” official
Twitter (@paypaypay_matsuri)
.
* The increase in the grant rate and the distribution of coupons will be limited to certain shops only. For details, please check the campaign page
which is scheduled to be released in mid-March or later
■ Upcoming PayPay campaigns during the “Summer PayPay Matsuri” period
| Campaign | Scope | Campaign Period | Campaign Details | |
|---|---|---|---|---|
| ① | Cho PayPay Matsuri! Finale Jumbo | PayPay merchants nationwide (including online) | March 27 and 28, 2021 | Alottery will be triggered when a payment is made with an applicable merchant using an applicable payment method. The first prize winner will receive a PayPay Bonus of up to 100% of the amount paid, the second prize winner will receive a PayPay Bonus of up to 10% of the amount paid, and the third prize winner will receive a PayPay Bonus of up to 2% of the amount paid.
*Some stores are not eligible. |
| ② | Cho PayPay Matsuri Grand Finale | Eligible campaigns | March 27 and 28, 2021 | The grant rate will be further raised for eligible campaigns for two days only on March 27 and 28. |
| ③ | Cho PayPay Matsuri Signup Benefits | Users signing up to ”PayPay” | March 1 to March 31, 2021 | A PayPay Bonus worth 500 yen will be granted to users who sign up to PayPay and complete their identity verification. |
| ④ | Cho PayPay Matsuri Great Offers at Drugstores | Eligible drugstores | March 19 – March 28, 2021 | Pay with PayPay at eligible drugstores nationwide and receive a PayPay Bonus of 10% of the amount paid. |
* The terms and conditions are subject to change without notice.
<①”Cho PayPay Matsuri! Finale Jumbo” >
Campaign page : https://paypay.ne.jp/event/matsuri202103-paypay-jumbo-20210327/
Campaign period:
March 27, 2021, 0:00 am – March 28, 2021, 11:59 pm
* Please contact the store directly about their business hours.
Participating stores:
All PayPay merchant stores nationwide, including online merchants.
*Some stores may not be eligible. Details will be announced soon on the campaign page.
Campaign details:
A lottery will be triggered when a payment using an eligible payment method is made at an eligible merchant, include online merchants, during the campaign period. The first prize winner will receive a PayPay Bonus of up to 100% of the amount paid. The second prize winner will receive up to 10%, and the third prize winner will receive up to 1% of the amount paid. Users using the pre-order service PayPay Pickup to pay for take-out food offered by eligible restaurants will be entered into the lottery as well. Details will be provided on the dedicated campaign page.


* Yahoo Card” is the pet name for “Yahoo! JAPAN card”.
* Only PayPay Balance can be used to pay for PayPay Pickup. Credit cards including “Yahoo! Japan Card” and “PayPay Atobarai (lump-sum only)” cannot be used.
Grant limit:
Maximum grant per payment: Up to worth 100,000 yen
Total grant limit during the period: Up to worth 100,000 yen
Grant date:
30 days from the day following the payment date.
<② “Cho PayPay Matsuri Grand Finale” >
A PayPay Bonus with a higher grant rate will be granted for the following campaigns for two days only, on March 27 and 28.
”Debut Campaign of PayPay in the Seven-Eleven App”
Please check the website for details.
”Cho PayPay Matsuri: Special Offers with Coke ON Campaign”
Please check the website for details.
<③ “Cho PayPay Matsuri Signup Benefits”>
Campaign page:https://paypay.ne.jp/event/matsuri202103-first-benefit/
Please check the press release for details.
<④ “Cho PayPay Matsuri: Special Offers at National Chain Drugstores Campaign”>
Campaign page:https://paypay.ne.jp/event/matsuri202103-drugstore/
Please check the press release for details.
* The terms and conditions are subject to change without notice. The campaign itself may be postponed or cancelled without notice.
*As a general rule, the PayPay Bonus will be awarded 30 days from the day following the payment. This however may be delayed depending on the user’s usage status or system related situations.
When there are other campaigns hosted by PayPay or co-hosted with third parties during the campaign period, the most advantageous campaign will be applied, depending on the status of each individual “PayPay” user.
* The PayPay Bonus that is granted can be used in the official PayPay Store and official YJ Card Store. It is not however withdrawable or transferable.
■ List of campaigns to be hosted by Yahoo! JAPAN during the period
PayPay Mall, Yahoo! JAPAN Shopping “Buy! Double! Store”
Period : Being held everyday
A PayPay Bonus of 5% or 10% of the amount paid (*1) will be granted in addition to the usual T-TPOINTs and PayPay Bonus by making a purchase at eligible stores in “PayPay Mall” or “Yahoo! JAPAN Shopping”.
PayPay Mall, Yahoo! JAPAN Shopping “+2% during the Grand Finale for those who make an order with the Double! Double! Store,” or “+3% during the Grand Finale for those who make an order at the same store as Double! Double! Store”
Period : March 27, 2021, 0:00 am – March 29, 2021, 1:59 am
Pre-enter in the “Double! Double! Store” during the preapplication period between March 1, 0:00 am to March 26, 11:59 pm and receive an additional PayPay Bonus of 2% (*3) or 3% (*2) on the amount paid (*1) in “PayPay Mall” and “Yahoo! JAPAN Shopping” using PayPay Balance or a Yahoo! JAPAN Card.
PayPay Mall, Yahoo! JAPAN Shopping “+2% during the Grand Finale for those who make an order during March on days with the the number “5” in it or on Sundays”
Period : March 27, 2021, 0:00 am – March 29, 2021, 1:59 am
Receive a PayPay Bonus of 2% (*2) of the amount paid (*1) for purchases in “PayPay Mall” and “Yahoo! JAPAN Shopping” using PayPay Balance or a Yahoo! JAPAN Card on days with the number “5” in it or on Sundays between March 1, 0:00am – March 26, 11:59pm. (It is necessary to pre-enter into the “Campaign on days with the number 5 in it” beforehand.)
PayPay Mall, Yahoo! JAPAN Shopping “Cho PayPay Matsuri Grand Finale” Up to 33% grant.
Period : March 27, 0:00am – March 29, 1:59 am
Receive a PayPay Bonus of 5% (*2) of the amount paid for purchases in “PayPay Mall” and “Yahoo! JAPAN Shopping” as part of the “Cho PayPay Matsuri” in addition to the usual T-POINT and PayPay Bonus.Please check the Campaign page for details.
10 million yen to be won every day “Cho PayPay Matsuri Lottery”
Period : March 1, 0:00 am – March 28, 11:59 pm
A “10 million yen equivalent to be won every day! Win with the “Cho PayPay Matsuri Lottery”” campaign will be held during the “Cho PayPay Matsuri” period, allowing users the chance to win regardless of whether they make a purchase. Anyone with a Yahoo! JAPAN ID can draw the lottery once a day from the campaign page, allowing for a chance to win great prizes including cars, TVs, PayPay Bonus and more.
Other Major Campaigns
| Service | Campaign Period | Key campaigns |
|---|---|---|
| YAHUOKU! | March 1 to 28 | A 50% discount coupon (up to 1,000 yen) will be distributed to new successful bidders who have linked their PayPay account. Also, on March 27 and 28, a PayPay Bonus worth up to 20% of the eligible amount will be granted by fulfilling certain conditions. |
| PayPay Flea Market | March 1 to 28 | A 50% discount coupon (up to 1,000 yen) will be distributed to new buyers. A PayPay Bonus worth up to 20% of the eligible amount will be granted to new customers as well (grant limit : 1,000 yen equivalent). There will also be a chance to win (by lottery) a PayPay Bonus equivalent to the amount of any item that is sold. (Up to worth 100,000 yen per time or during the period). |
| LOHACO | March 24 to 28 | Receive a PayPay Bonus based on the amount spent by pre-entering into the “LOHACO HAPPAYDAY”. |
| ebookjapan | March 1 to 28 | Receive an additional PayPay Bonus of up to worth 20% on Fridays and March 27 and 28. |
| Yahoo! JAPAN Mobile | March 1 to 31 | Limited-edition devices will be available at special prices. In addition, a PayPay Bonus worth up to 14,000 yen in total for SIMs and up to 8,555 yen in total for iPhones and smartphones will be granted at all times. |
| GYAO! Store | March 18 to 28 | Receive a PayPay Bonus of up to worth 10% of the amount paid by renting eligible contents in the GYAO! Store. |
| Yahoo! JAPAN Zubatoku | March 1 to 28 | A lottery campaign – “Cho PayPay Matsuri, Win Super Good Deals for Yahoo! JAPAN Shopping and PayPay Mall” – will be held during the period that will provide up to 330,000 yen as the winning prize or coupons as special prizes. |
| Yahoo! JAPAN Card | March 1 to 29 (tentative) | ① Any “installment” payments made using Yahoo! JAPAN Card will be free of the usual fee.
* Applicable when shopping at Yahoo! JAPAN Shopping, PayPay Mall and YAHUOKU! ②Receive a PayPay Bonus worth 3% in addition to the regular bonus by using “Marugoto Flat Revo” with a Yahoo! JAPAN * Applicable when shopping at Yahoo! JAPAN Shopping, PayPay Mall, YAHUOKU! and PayPay Flea Market. |
*1 The amount paid refers to the amount spent after deducting any points that are used for the payment (regular points and limited time only T-POINTs) and discounts applied through shopping coupons (issued by Yahoo! JAPAN Shopping or by individual stores), and then adding the cost of shipping & other fees. If the amount changes after the order is finalized, the amount paid will be revised accordingly. If only part of the amount paid is paid using the designated payment method, the applicable portion will be treated as the amount paid for calculation purposes. Please check the “Check Order Details” for the final amount that is applied.
*2 The grant amount will be calculated using the relevant grant rate, rounded down to the nearest whole number.
■ List of campaigns to be hosted by LINE during the period
1. Goldmine of LINE points!
A “LINE Points Festival” will be held offering a limited time-only increase in points

The LINE Point Club will be hosting a “LINE Points Festival” campaign where more LINE points than usual can be earned.
During the campaign, between March 19 to 31, there will be an increased number of “missions” available to earn points by playing games or reading comics, etc. The points that can be earned will be increased for certain “missions”. Bonus points will be awarded for participating in multiple “missions” as well, so do not miss out.
More than 20 services including “LINE” family services will participate in the campaign. The scope of eligible services will range from entertainment, lifestyle and financial services, making most corners of life eligible for the earning of LINE points.
【Outline】
Campaign: LINE Points Festival
Period : March 19, 11:00 am – March 31 10:59 am
Campaign Details :
Increased points for some missions. There are also more missions available for participation than usual. Receive bonus points for participation in multiple missions!
Complete 1 mission = points for each mission + 10 bonus points
Complete 2 missions = points for each mission + 20 bonus points
Complete 3 missions = points for each mission + 30 bonus points
2. Receive up to 2,000 yen worth of LINE points back!
“Great Returns! A Festival of 3 Offers” will offer the chance to shops with great deals

“LINE Shopping ”,the shopping service that allows shopping with great deals via LINE, will be hosting a “Great Returns! A Festival of 3 Offers” campaign for a limited time-only between March 26 to 28, 2021. During the campaign, all customers who spend 1,000 yen or more including tax at participating stores via LINE Shopping will receive up to 2,000 yen worth of LINE points in addition to the LINE points provided by each store. In addition, the three day period will allow users to enjoy shopping with even better deals as the grant rate will be increased significantly at certain shops and coupons will be distributed to enable shopping with good deals at different shops*1.
* The increase in the grant rate and the distribution of coupons will be limited to certain shops only. For details, please check the campaign page which is scheduled to be released in mid-March or later.
【Outline】
Title : “Super Good Deals with LINE Shopping! A Festival of 3 Offers”
Period : March 26, 0:00 am – March 28, 11:59 pm
Campaign Details : All customers who spend 1,000 yen or more (including tax) at eligible shops during the campaign period*2 will receive up to 2,000 yen worth of LINE Points.
In addition, the grant rate by shops will be increased significantly and special coupons that can be used at the different shops will be distributed.
URL(※3):https://lin.ee/GfPOvWb
※2 The purchase must happen via LINE Shopping.
※3 The campaign page is scheduled to be released in mid-March.
The LINE points earned through the “LINE Points Festival” and “Super Good Deals with LINE Shopping! A Festival of 3 Offers” can be checked from the “Wallet” from within “LINE”. LINE points can be used in a wide range of locations, including the purchase of stamps, kisekae themes, “LINE Pay” payments at stores and online shops and various other “LINE” services.
* The above campaign may be changed, terminated or extended without prior notice.
■About “PayPay,” the cashless payment service provided by PayPay Corporation
PayPay is a cashless payment service expanding across the country, available not only at major chain stores but also at small and medium size retailers, vending machines, taxis and even public transportation. It can also be used in a variety of other scenes, including paying for online services and utility bills. PayPay is also expanding its range of services beyond just payments, including a “send/receive” feature (remittance/transfer and receiving of money) that allows users to transfer their PayPay balance (PayPay Money and PayPay Money Lite) between each other for free, or “bonus management”, a service that allows users access to a simulated investment experience involving the exchange of PayPay Bonus with points provided by a Type 1 Financial Instruments Business Operator that PayPay partners with. The company also strives to create a safe and convenient environment for users through a hotline available 24/7 and a full compensation scheme ensuring, compensation for any damages that may be suffered.
PayPay Corporation is registered as follows:
・ Prepaid Payment Instruments (third party type) Issuer, Registration#: Director-General of the Kanto Finance Bureau, No. 00710
・ Fund Transfer Operator, Registration#: Director-General of the Kanto Finance Bureau, No. 00068
・ Bank Agency Operator, License#: Director-General of the Kanto Finance Bureau, No. 396
* “PayPay” provides 4 types of PayPay balance: PayPay Money, PayPay Money Lite, PayPay Bonus and PayPay Bonus Lite. PayPay Money can be used to pay for partner services and merchants as long as it is within the amount deposited into the PayPay account opened after completing an identity verification process. It can also be used for sending and receiving money between PayPay users free of charge. PayPay Money can also be cashed out to a designated bank account (no withdrawal fee if using The Japan Net Bank). The legal nature of this is an electromagnetic record which can be used to pay for goods and other services, and can be remitted or cashed out, issued by the Company who is a Fund Transfer Operator registered under Article 37 of the Act on Fund payment. PayPay Money Lite is an electronic money issued by PayPay, which can be purchased and used to pay for services and merchants. PayPay users can transfer and receive PayPay Money Lite free of charge. The legal nature of this is a prepaid payment instrument issued by PayPay (Article 3, Paragraph 1 of the Payment Services Act). In addition, PayPay Bonus and PayPay Bonus Lite, which are granted through campaigns and promotions when using PayPay, can be used for partner services and merchants in addition to PayPay Money and PayPay Money Lite. However, PayPay Bonus and PayPay Bonus Lite cannot be sent or transferred between PayPay users or be cashed out. PayPay Bonus Lite has an expiration date, after which date it will expire.
PayPay also strives to create a safe and secure environment for users. If an unexpected payment is made by a third person using a PayPay account, or if a request to settle a payment suddenly arrives from PayPay to a user that does not have a PayPay account, there is a scheme that ensures compensation for the damages suffered (the difference will be provided as compensation in the event that compensation if also provided by another third party), given the prescribed conditions are met. Please see applying for compensation for details.
*Company names, trade names, and products/services in this press release are registered trademarks or trademarks of their respective companies.


