Campaign website:https://paypay.ne.jp/event/paypay-matsuri/
PayPay Corporation (hereinafter PayPay), Yahoo Japan Corporation (hereinafter Yahoo! JAPAN) and SoftBank Corp. (hereinafter SoftBank) are pleased to announce the launch of a major campaign “Summer PayPay Matsuri” that will be held between July 1 and July 25, 2021 to provide great deals at eligible merchants throughout the country including online shops.
The “Summer PayPay Matsuri” will be held as a sequel to the “Cho PayPay Matsuri” held in October & November last year followed by another in March, receiving wide acclaim from users and merchants. This time too, users will receive a higher PayPay Bonus than usual when shopping at merchants and online stores across Japan, making their summer shopping experience even more enjoyable.
PayPay will also hold a “Summer PayPay Jumbo (Online)” campaign from July 1 to July 25, during which users paying with “PayPay” at eligible online merchants will have a chance to win a PayPay Bonus of up to 100% of the full purchase amount (grant limit: 100,000 yen worth in total during the campaign period and per payment). Additionally, several other campaigns, such as the “Summer PayPay & Seven-Eleven App Campaign” will be held in parallel, providing an extra PayPay Bonus based on the purchase amount at various major merchants and online stores. On top of that, a wide variety of “PayPay Coupons” will also be distributed during the “Summer PayPay Matsuri.” “PayPay Coupons” are one of PayPay’s popular features that allow users to obtain a coupon in the PayPay app and then automatically get a discount when paying with “PayPay” at eligible stores. Coupons will be added and updated from time to time – click the “PayPay Coupons” icon in the app for details.
Before the campaign begins on July 1, Yahoo! JAPAN will launch some special offers and campaigns on “PayPay Mall” and “Yahoo! JAPAN Shopping” websites between June 23 and July 25. On July 25, which is a “Sunday with a 5” users will have a chance to receive an additional PayPay Bonus and other benefits. By combining all benefits, the maximum grant rate that the users can receive will build up to 37% of the total payment amount. For details, see “Upcoming Yahoo! JAPAN Campaigns” below. Announcements on further Yahoo! JAPAN campaigns will be provided on July 1.
SoftBank will start distributing “PayPay Coupons” at SoftBank and Y!mobile stores nationwide from July 1, 2021, offering discounts on smartphones and accessories.
■ Upcoming PayPay campaigns during the “Summer PayPay Matsuri” period
| Campaign | Scope | Campaign Period | Campaign Details | |
|---|---|---|---|---|
| ① | Summer PayPay Jumbo (online) | Selected online stores | July 1, 2021 – July 24, 2021 | Users paying with an eligible payment method at participating online shops will be entered in a lottery. First prize winners will receive up to 100%, second prize winners up to 10%, and third prize winners up to 1% of the total amount spent as a PayPay Bonus. |
| ② | Merchant specific campaigns (online) | July 1, 2021 – July 25, 2021 | Users who pay with “PayPay” at participating online shops will receive a PayPay Bonus of 5% to 20% of total amount spent. | |
| ③ | Merchant specific campaigns (major chain stores) | July 1, 2021 – July 25, 2021 | Users who pay with “PayPay” at participating stores will receive a PayPay bonus of 5% of the total amount spent | |
| ④ | Summer PayPay & Seven-Eleven App Campaign | Seven-Eleven app | July 1, 2021 – July 25, 2021 | Users who pay with “PayPay” using the “Seven-Eleven App” at Seven-Eleven stores nationwide will receive a PayPay Bonus of up to 5% of the total amount spent. |
*All campaign offers and conditions are subject to change without notice.
【1】 Overview of “Summer PayPay Jumbo (Online)”
Campaign website:https://paypay.ne.jp/event/matsuri202107-paypay-jumbo-20210701/
Campaign period:
9:00 AM July 1, 2021 – 11:59 PM July 24, 2021
Applicable stores:
Among merchants that have introduced PayPay’s online payments feature, those designated by PayPay as eligible stores will be considered as applicable merchants (eligibility of this campaign is scheduled to be notified in the websites of applicable stores).
Campaign details:
Users paying with their PayPay Balance at participating merchants during the campaign period will be entered into a lottery to win a PayPay Bonus of up to 100% of the total amount spent for the first prize winner, up to 10% for the second prize winner, and up to 1% for the third prize winner. More details will be announced on the campaign website as they become available.

*”Yahoo! Card” is the nickname for “Yahoo! JAPAN Card”.
Payment method:
Payments using PayPay Balance at PayPay online merchant stores
Grant limit:
Maximum grant per payment: up to worth 100,000 yen.
Total grant limit during the campaign period: up to worth 100,000 yen.
Grant date:
30 days from the day following the payment date.
【2】 “Merchant Specific Campaigns (Online)”
Please check the website for details.
【3】 “Merchant Specific Campaigns (Major Chain Stores)”
Please check the website for details.
【4】 “Summer PayPay & Seven-Eleven App Campaign”
Campaign website:https://paypay.ne.jp/event/matsuri202107-seven-eleven-app/
Campaign period:
12:00 AM July 1, 2021 – 11:59 PM July 25, 2021
Applicable stores:
All Seven-Eleven stores nationwide
Campaign details:
Users who pay for goods at Seven-Eleven stores nationwide using “PayPay” via the “Seven-Eleven App” during the campaign period will receive a PayPay Bonus of up to 5% of the total amount spent. Yahoo! JAPAN Premium Members as well as “SoftBank” and “Y!mobile” smartphone users will receive up to a 10% PayPay Bonus (grant limit: up to worth 100 yen per purchase, up to a total of 1,000 yen worth during the campaign period).

※ Users of “SoftBank” smartphones are eligible only if they have linked their PayPay account with a smart login enabled Yahoo! JAPAN ID. Users of “Y!mobile” smartphones are eligible only if they have linked their PayPay account with a Yahoo! JAPAN ID linked to the phone number contracted with Y!mobile. Corporate customers, customers using particular devices, customers who are unable to use smart login, and customers who did not complete their initial registration for the Y!mobile service are not eligible. Some data plans are also do not apply.
* Users can pay by PayPay from the Seven-Eleven App using their PayPay Balance, credit card, or PayPay Pay Later (lump-sum payment).
* Payments made with credit cards other than Yahoo Cards are not eligible for this campaign. Payment methods can only be registered in the PayPay app.
* PayPay Bonus can be used at the PayPay and YJ Card official stores. Withdrawals and transfers are not permitted.
Grant limit:
Maximum grant per payment: Up to worth 100 yen.
Total grant limit during the campaign period: Up to worth 1,000 yen.
Grant date:
30 days from the day following the payment date.
* The campaign will only apply to payments made with “PayPay” via the “Seven-Eleven App”.
* Payments made through the “PayPay App” will not be eligible for this campaign.
* Terms and conditions are subject to change without notice. Campaigns themselves may be postponed or cancelled without prior notice.
*In principle, the PayPay Bonus will be granted 30 days after the day following the payment date. However, the grant period may be delayed due to the user’s usage status or system-related reasons.
If other campaigns hosted by PayPay Corporation, or co-hosted with other companies, are offered during the campaign period, the most advantageous campaign, depending on how the user utilizes “PayPay,” will be applied.
*PayPay Bonus can be used at the PayPay and YJ Card official store. It is not withdrawable or transferable.
■ Upcoming Yahoo! JAPAN campaigns and promotions from June 23 onwards
PayPay Mall, Yahoo! JAPAN Shopping “Buy! Double! Store”
Campaign period: 12:00 AM June 23, 2021 – 11:59 PM July 25, 2021 (everyday).
Users who make purchases at participating stores in “PayPay Mall” and “Yahoo! JAPAN Shopping” will receive an extra 5% (*2) or 10% (*2) of the total amount spent (*1) as a PayPay Bonus (*3) in addition to the regular T-POINTs and PayPay Bonus. On June 29th, participating stores will grant a flat 15% (*2) PayPay Bonus. The maximum amount that can be granted per day is 10,000 yen worth for the return of 15% or 10%, and 5,000 yen worth for the 5% return.
PayPay Mall & Yahoo! JAPAN Shopping “Get 1% bonus for ordering at stores participating in the Double Bonus Campaign on July 25th” and “Get 2% bonus for ordering at the same store on July 25th”
Campaign period: July 25, between 12:00 AM and 11:59 PM.
Users who register for the “Double Bonus Campaign” between midnight on June 23 and 11.59pm on July 24 and make a purchase at an eligible store will receive 1% (*2) of the total amount spent (*1) from either PayPay Balance or Yahoo! JAPAN Card when shopping at “PayPay Mall” or “Yahoo! JAPAN Shopping” and will receive an additional 2% (*2) of PayPay Bonus (*3) when they place another order at the same store.
PayPay Mall & Yahoo! JAPAN Shopping: Get up to 37% back on July 25, as it is a “Sunday with a 5”
Campaign period: July 25, between 12:00 AM and 11:59 PM.
Since the final day, July 25, is a “Sunday with a 5”, PayPay will be offering both “SoftBank smartphone users: up to 10% more every Sunday!” and “Non-SoftBank users: up to 5% more every Sunday!” campaigns. Users shopping at “PayPay Mall” or “Yahoo! JAPAN Shopping” will have a chance to receive a PayPay Bonus of up to 37% (*4) when combining these campaigns. For more details, including the breakdown and maximum grant amount, see the campaign website(external link)after midnight on June 23. A ” Sale with Select Stores” where users can purchase featured products at a discount is also planned.
PayPay Mall & Yahoo! JAPAN Shopping category sales:
Between June 23, 2021 and July 24, 2021, mainly around days that contain the number 5 and on Sundays, coupons will be offered for the following categories, and 4-hour limited-time sales will be held from 8pm.
Period and categories:
12:00 AM June 23 – 11:59 PM June 27: Food and daily necessities
12:00 AM June 28 – 11:59 PM July 8: Fashion, cosmetics, etc.
12:00 AM July 9 – 11:59 PM July 15: Cars, sports, outdoors, etc.
12:00 AM July 16 – 11:59 PM July 24: Home appliances, furniture, etc.
*1 “Total amount spent” refers to the total amount after applying points (regular points and limited T-POINTs) and shopping coupon discounts (issued by Yahoo! JAPAN Shopping and stores) and adding shipping and handling charges. If any of these amounts change after the order has been confirmed, the “total amount spent” will also change accordingly. If the user paid only a portion of the order using an eligible payment method, only that amount will be used to calculate applicable bonuses. To confirm the final “total amount spent”, see “View Order Details” in the order history.
*2 The grant amount will be calculated using the relevant grant rate, rounded down to the nearest whole number.
*3 PayPay Bonus is non-withdrawable and non-transferable and can be redeemed at the official PayPay Store. For more information on PayPay Bonus, see https://paypay.ne.jp/help/c0048/
*4 Includes T-POINTs and PayPay Bonus.
■ Upcoming SoftBank Campaigns
“Summer PayPay Matsuri: SoftBank & Y!mobile Store Campaign”
Period
July 1, 2021 – July 25, 2021
*Business hours differ by store.
Applicable stores:
SoftBank and Y!mobile stores nationwide
※ Some stores, such as those in consumer electronics retailers, are not part of the campaign.
Campaign details:
PayPay will distribute “PayPay Coupons” that can be used when purchasing smartphones, Apple Watches, accessories, and more at SoftBank shops and Y!mobile shops nationwide. After obtaining a coupon within the PayPay app and using it in a PayPay payment, users will receive a PayPay Bonus equivalent to 10% of the payment amount.
*Installment purchases, cash vouchers, billing fees, and repair fees are not eligible.
Eligibility:
All users.
*Also applicable to users of smartphones other than SoftBank and Y!mobile.
Grant limit:
Grant limit per payment: 1,000 yen worth
Total grant limit during the campaign: 1,000 yen worth
Grant date:
30 days from the next day after the payment.
■ About “PayPay”, the cashless payment service provided by PayPay Corporation
PayPay is a cashless payment service expanding across the country, available not only at major chain stores but also at small and medium size retailers, vending machines, taxis and even public transportation. It can also be used in a variety of other scenes, including paying for online services and utility bills. PayPay is also expanding its range of services beyond just payments, including a “send/receive” feature (remittance/transfer and receiving of money) that allows users to transfer their PayPay balance (PayPay Money and PayPay Money Lite) between each other for free, or “bonus management”, a service that allows users access to a simulated investment experience involving the exchange of PayPay Bonus with points provided by a Type 1 Financial Instruments Business Operator that PayPay partners with. The company also strives to create a safe and convenient environment for users through a hotline available 24/7 and a full compensation scheme ensuring, compensation for any damages that may be suffered.
PayPay is registered as follows:
・Prepaid Payment Instruments (third party type) Issuer, Registration#: Director-General of the Kanto Finance Bureau, No. 00710
・Fund Transfer Operator, Registration#: Director-General of the Kanto Finance Bureau, No. 00068
・Bank Agency Operator, License#: Director-General of the Kanto Finance Bureau, No. 396
・Telecommunications Carrier Registration: A-02-17943
*There are four types of “PayPay” (PayPay Balance): PayPay Money, PayPay Money Lite, PayPay Bonuses, and PayPay Bonuses Lite. PayPay Money can be used for payments at affiliated services and affiliated stores within the amount deposited in a PayPay account opened after completing the identity verification procedure specified by PayPay, and can be sent and received between PayPay users free of charge. You can also withdraw PayPay Money and deposit it into a designated bank account (there is no withdrawal fee if you specify PayPay Bank). This legal nature is an electromagnetic record that can be used to pay for goods, etc., and can be sent and withdrawn, and is issued by PayPay, a registered funds transfer business operator under Article 37 of the Payment Services Act. PayPay Money Lite is electronic money issued by PayPay, which can be purchased and used for payments at affiliated services and affiliated stores, and can be transferred and received between PayPay users free of charge. This legal nature refers to a prepaid payment instrument issued by PayPay (Article 3, Paragraph 1 of the Payment Services Act). In addition, PayPay Bonuses and PayPay Bonuses Lite, which are given free of charge as part of special offers and Offers when using “PayPay”, can be used for payments at affiliated services and affiliated stores, just like PayPay Money and PayPay Money Lite. However, they cannot be transferred, transferred or withdrawn between PayPay users. PayPay Bonuses Lite has an expiration date and will expire after the expiration date.
PayPay also strives to create a safe and secure environment for users. If an unexpected payment is made by a third party using a PayPay account, or if a request to settle a payment suddenly arrives from PayPay to a user that does not have a PayPay account, there is a scheme that ensures compensation for the damages suffered (the difference will be provided as compensation if compensation is also provided by a third party), given that the prescribed conditions are met. Please see“Applying for compensation”for details.
*Company names, trade names, and products/services in this press release are registered trademarks or trademarks of their respective companies.
[Added on June 29, 2021] The campaign period for “Summer PayPay Matsuril – PayPay Jumbo (Online)” has been revised.


