Campaign page: https://paypay.ne.jp/event/paypay-matsuri/
PayPay Corporation (hereinafter PayPay), Yahoo Japan Corporation (hereinafter Yahoo! JAPAN), and SoftBank Corp. launched “Cho PayPay Matsuri (Super PayPay Festival)” today, a large-scale campaign that will run until November 28, allowing savings on purchases at PayPay merchants nationwide and online stores.

“Cho PayPay Matsuri” is the blanket term for all the campaigns organized by each partner company. In addition to the recently announced campaigns, the following will also be implemented by various companies from today.
In addition to the “Cho PayPay Matsuri: PayPay Coupons,” “Merchant (Online Shop) Campaigns,” and “Cho PayPay Matsuri: Super Deals with PayPay Pickup at Applicable Stores,” PayPay will also be carrying out the “Cho PayPay Matsuri: Try Out Investing Campaign.”
During the “Cho PayPay Matsuri” from October 18 to November 28, Yahoo! JAPAN will be offering special offers on its services. In particular, regarding PayPay Mall and Yahoo! JAPAN Shopping, if a user makes a pre-purchase from Monday to Saturday or completes the PayPay STEP requirements, they will be granted a PayPay Bonus of up to 38% every Sunday (the final day will be until 1:59 a.m. November 29). For details on other campaigns that will be held during the “Cho PayPay Matsuri” period, please see the “List of Projects and Campaigns Held by Yahoo! JAPAN” or on the official “Cho PayPay Matsuri” Twitter account (@paypaypay_matsuri).
Further, in response to the major impact of Covid-19 on local economies, the “Machi-no PayPay Matsuri (Town PayPay Festival)” is being held simultaneously to revitalize local businesses throughout Japan and to continue to be a service that is close to both merchants and users.
For more details about “Machi-no PayPay Matsuri,” please see the campaign page.
■ Details of “Cho PayPay Matsuri: PayPay Coupon”
Campaign page: https://paypay.ne.jp/event/coupon/
Promotion period:
October 18 – November 28, 2021
Campaign details:
During “Cho PayPay Matsuri,” the “PayPay Coupon” will get even better. This is a feature that allows users to get a coupon on the PayPay app and then automatically save money when paying with “PayPay” at applicable stores. In addition, SoftBank users will receive the “Super PayPay Coupon,” with which they will be granted a “PayPay Bonus” of up to half* the paid amount.
※ Each merchant has its own conditions regarding the grant limit, frequency, and valid period. If the total grant for a coupon reaches a certain amount, the coupon may be terminated before the expiration of the valid period. Please make sure to check the applicable stores on the coupon acquisition screen before using it. Confirm with the store the use of coupons for takeouts.
※ If a user has claimed two or more PayPay Coupons of the same brand, only the coupon with the higher reward amount will be applied.
※ All PayPay payments except Alipay and LINE Pay are applicable.
※ The grant rate and valid period of the PayPay Bonus are subject to change.
※ Please be aware that when the total grant for a coupon reaches the prescribed amount, the coupon may be terminated before the valid period expires.
※ For information on coupons during the campaign period, please check the “PayPay Coupon” page from the “Coupon” icon on the home screen of the PayPay app.
※ For more information on how to use PayPay Coupons, please click here.
Applicable stores:
Please see the campaign page.
Grant limit:
It will vary depending on the contents of the PayPay Coupon.
Grant date:
30 days from the day following the payment date (or order).
※ In principle, the PayPay Bonus will be granted 30 days from the day following the payment date, but the grant may be delayed due to the user’s usage situation or for system reasons.
* The PayPay Bonus can be used at any official PayPay store or PayPay Card store. It cannot be cashed out or transferred.
■ “Merchant (Online Shop) Campaign” Details
33 merchants will be participating in the campaign. For more information about the campaign and the merchants, please visit the campaign page.
Applicable merchants:
| Applicable merchants | PayPay Bonus grant rate ※ Shown in the order of “Y!mobile” smartphone users, Yahoo! JAPAN Premium Members, and “SoftBank” smartphone users | Campaign period: |
|---|---|---|
| asoview! | 3%、6%、10% | October 18 – November 28, 2021 |
| @cosme SHOPPING | 3%、6%、10% | October 18 – November 28, 2021 |
| adidas Online Shop | 5%、8%、15% | October 18 – November 28, 2021 |
| EC Current | 5%、8%、15% | October 18 – November 28, 2021 |
| ebookjapan | 5%、8%、15% | November 5 – 28, 2021 |
| Uber Eats | 3%、6%、10% | October 18 – November 28, 2021 |
| XPRICE | 3%、6%、10% | October 18 – November 28, 2021 |
| EDION Web Shop | 5%、8%、15% | October 18 – November 14, 2021 |
| cloud CATCHER | 3%、6%、10% | October 22 – November 28, 2021 |
| Coke ON | 5%、8%、15%(November 8 – 26, 2021) 50%、53%、60%(November 27 – 28, 2021) |
November 8 – 28, 2021 |
| B-R 31 ICE CREAM | 3%、6%、10% | November 1 – 28, 2021 |
| Sound House | 3%、6%、10% | October 18 – November 28, 2021 |
| Satofull | 5%、8%、15% | October 18 – November 28, 2021 |
| Sample Department Store | 5%、8%、15% | October 18 – November 28, 2021 |
| JA-SS | 5%、8%、15% | November 1 – 28, 2021 |
| Joshin Web Shop | 5%、8%、15% | November 1 – 28, 2021 |
| ZOZOTOWN | 3%、6%、10% | November 5 – 28, 2021 |
| dinos online shop | 3%、6%、10% | October 18 – November 28, 2021 |
| Tsukumo Web Shop | 5%、8%、15% | October 18 – November 28, 2021 |
| Demaecan | 3%、6%、10% | November 5 – 28, 2021 |
| NICONICO Rent a Car | 5%、8%、15% | October 18 – November 28, 2021 |
| B.LEAGUE Tickets | 10%、13%、20% | October 18 – November 28, 2021 |
| Hikari TV Shopping | 5%、8%、15% | October 18 – November 28, 2021 |
| Bildy | 3%、6%、10% | November 1 – 28, 2021 |
| BookLive | 3%、6%、10% | October 18 – November 28, 2021 |
| Furusatohonpo | 5%、8%、15% | November 1 – 28, 2021 |
| Premium Bandai | 3%、6%、10% | November 1 – 21, 2021 |
| Hokka Hokka Tei Mobile Ordering | 3%、6%、10% | November 1 – 28, 2021 |
| McDonald’s Mobile Ordering | 5%、8%、15% | October 11 – November 7, 2021 |
| Matsuben Net | 10%、13%、20% | October 18 – November 28, 2021 |
| mora | 3%、6%、10% | November 1 – 28, 2021 |
| YAMADA Web.com | 5%、8%、15% | October 18 – November 28, 2021 |
| Rakuten Kdreams | 10%、13%、20% | October 18 – November 28, 2021 |
※ More applicable merchants are expected to participate and will be announced as soon as they are determined.
※ The campaign content and applicable conditions are subject to change without notice. In addition, the campaign itself may be postponed or cancelled without notice.
※ In principle, the PayPay Bonus will be granted 30 days from the day following the payment date, but the grant may be delayed due to the user’s usage situation or for system reasons.
* The PayPay Bonus can be used at any official PayPay store or PayPay Card store. It cannot be cashed out or transferred.
※ Coke ON is a registered trademark of the Coca-Cola Company.
■ Details of “Cho PayPay Matsuri: Super Deals with PayPay Pickup at Applicable Stores”
Campaign page: https://paypay.ne.jp/event/matsuri202110-pickup/
※ The “Up to 10% Back at Applicable Stores with PayPay Pickup” campaign originally scheduled to begin on August 1, 2021 has been postponed due to the pandemic. The campaign is now being held at a later date, and the name and details have been revised.
Promotion period:
9:00 a.m. October 18 – 11:59 p.m. November 28, 2021
Applicable stores:
Stores of applicable merchants that support “PayPay Pickup,” which have been designated by PayPay as an applicable store.
Please check the campaign page for all applicable stores participating in the campaign.
Campaign details:
A PayPay Bonus of up to 10% of the amount paid will be granted for “PayPay Pickup” payments* at applicable merchants. “Y!mobile” smartphone users and Yahoo! JAPAN Premium Members will receive a PayPay Bonus of up to 13%, and “SoftBank” smartphone users will receive a PayPay Bonus of up to 20%.
※ Only “PayPay Balance” can be used for PayPay Pickup payments.
※ “SoftBank” smartphone users are eligible only if they have linked their PayPay account with a smart login enabled Yahoo! JAPAN ID. “Y!mobile” smartphone users are eligible only if they have linked their PayPay account with a Yahoo! JAPAN ID linked to the phone number contracted with Y!mobile. Corporate customers, customers using particular devices, customers who are unable to use smart login, and customers who did not complete their initial registration for the Y!mobile service are not eligible. Some data plans also do not apply.
Grant limit:
Grant limit per payment: 500 yen worth
Total grant limit during the campaign: 10,000 yen worth
Grant date:
30 days from the day following the payment date.
※ The campaign content and applicable conditions are subject to change without notice. In addition, the campaign itself may be postponed or cancelled without notice.
※ In principle, the PayPay Bonus will be granted 30 days from the day following the payment date, but the grant may be delayed due to the user’s usage situation or for system reasons.
* The PayPay Bonus can be used at any official PayPay store or PayPay Card store. It cannot be cashed out or transferred.
* When multiple campaigns are available at the same time, all general rewards campaigns satisfying the campaign conditions will be applied on the condition that the total PayPay Bonus granted per payment is no higher than 66.5% of the amount paid (if the collective grant rate exceeds 66.5%, the rewards from this campaign will be reduced). This limit applies to payments during the Myna Points reward period (September 1, 2020 – December 31, 2021) and is scheduled to be revised after January 1, 2022.
■ Details of “Cho PayPay Matsuri: Try Out Investing Campaign”
Campaign page: https://paypay.ne.jp/event/matsuri202110-finance/
Promotion period:
9:00 a.m. October 18 – 11:59 p.m. November 28, 2021
Campaign details:
During the campaign, those who agree to the terms of service for “Earn Bonus” will be granted 100 yen worth in investment balance (points) for the “Standard Course” (only once per person).
Campaign prizes:
100 yen worth of “Standard Course” investment balance (investment points)
* “Earn Bonus” is a service that allows users to use their PayPay Bonus to have a simulated investment experience without having to hold any securities.
* The granted “investment balance (points)” can only be used within the service, but can be exchanged for PayPay Bonus. The granted investment balance (points) will fluctuate according to the market price of the exchange traded funds.
* Any users who have agreed to the terms of service at least once before the campaign period are not eligible for the campaign.
* This campaign will be held by PayPay Corporation and PayPay Securities Corporation.
■List of Activities and Campaigns To Be Held by Yahoo! JAPAN
PayPay Mall, Yahoo! JAPAN Shopping “Buy! Double! Store”
Period: Every day
Once a user registers for the campaign and makes a purchase at an applicable store, they will receive an extra PayPay Bonus of 5% or 10% of the paid amount* in addition to the regular T-POINTS and PayPay Bonus (15% will be granted to all purchases on October 29). Plus, up to 15% will be granted every Sunday during the “Cho PayPay Matsuri.” For applicable stores and further details, please visit here
PayPay Mall, Yahoo! JAPAN Shopping “Pre-Purchase at Buy! Double! Store Applicable Stores (Entry Required)” to receive up to 3%
Period: 0 a.m. – 11:59 p.m. on October 24, 31, November 7, 14, 21 and 28 (until 1:59 a.m. on November 29)
When making a purchase at an applicable store from Monday through Saturday, after registering for “Buy! Double! Store,” users will receive a PayPay Bonus of 1% of the paid amount* when shopping on the Sunday of that weekend, and an additional 2% when placing an order at the same store.
PayPay Mall, Yahoo! JAPAN Shopping: Up to 38% every Sunday
Period: 0 a.m. – 11:59 p.m. on October 24, 31, November 7, 14, 21 and 28 (until 1:59 a.m. on November 29)
When shopping during this period, users can combine the above campaigns with other campaigns, such as “SoftBank Smartphone Users Receive up to 10% Back Every Sunday!” or “Up to 5% Back Every Sunday Even for Non-SoftBank Smartphone Users!” as well as PayPay STEP, to receive a PayPay Bonus of up to 38%. Please refer to the campaign page for details including the breakdown and grant limit.
First time users of PayPay Mall and Yahoo! JAPAN Shopping can get half off coupons and free products
Eligibility: Users who will shop for the first time on PayPay Mall and Yahoo! JAPAN Shopping (including those who have not shopped in the past year)
<Maximum half off coupon>
Distribution period: 0 a.m. October 18 – 1:59 a.m. November 29
*Expiration date will vary depending on the date the coupon is claimed
Content: Use coupons of up to half off with purchases of 100 yen or more (discount limit: 1,500 yen)
<Free product offer>
Period: 0 a.m. October 1 – 11:59 p.m. October 30, 0 a.m. November 1 – 1:59 a.m. November 29
Content: Apply for free smartphone accessories and foods like udon and ramen.
“Cho PayPay Matsuri Speed Lottery” to win 500,000 prizes!
Period: 0 a.m. October 18 – 11:59 p.m. November 14
During the above period, anyone can participate in the “Cho PayPay Matsuri Speed Lottery” regardless of whether they purchase goods or not. Those with a Yahoo! JAPAN ID can participate once a day on the campaign page for the chance to win prizes and PayPay Bonus. For more details, please visit the campaign page.
* “Paid amount” is the price including shipping and handling charges minus the amount deducted with points (ordinary points, limited T-POINTS) and shopping coupons (issued by Yahoo! JAPAN Shopping and the stores).
Other Major Campaigns
| Service | Campaign Period | Key campaigns |
|---|---|---|
| YAHUOKU! |
① October 30 -31 November 8 – 28, Saturdays and Sundays ② October 18 -31 ③ October 18 – November 28 |
① If purchasing auctioned items during the bidding period (Saturdays and Sundays), users will receive a PayPay Bonus worth up to 10% of the winning bid amount (grant limit: 2,000 yen, excluding tax). There are also campaigns for sellers which bring the bidding system usage fee down to half the amount (grant limit: 10,000 yen). ② With a winning bid of more than 1,000 yen (excluding tax) per transaction, users will receive one 5% off coupon (maximum discount amount: 500 yen) that can be used from November 8 to 28. ③ Users who have linked their Yahoo! JAPAN IDs to PayPay accounts but have never bid or purchased anything on YAHUOKU!, or have not bid or purchased anything for at least one year at the start of the campaign, will receive a 50% off coupon (with a maximum discount of 1,000 yen). |
| PayPay Flea Market | October 18 – November 28 | New sellers who enter and sell their items will receive a PayPay Bonus equal to the shipping cost of the sold items (200 yen worth/transaction, 1,000 yen worth/period). Also, a half-price coupon (maximum discount amount: 1,000 yen) will be distributed for new purchases. There will also be an “App Flea Market Lottery,” where users can win up to 100,000 yen worth of PayPay Bonus. |
| LOHACO | 12:00 p.m. November 1 – 28 | Great deals, including big discount sales and time sales. |
| ebookjapan | November 27 – 28 | A PayPay Bonus worth up to 28% will be granted during the period. |
| Yahoo! JAPAN Mobile | October 18 – November 28 | Certain Y!mobile SIM contract benefits will increase. During the campaign, new registrants can receive a PayPay Bonus worth up to 10,000 yen in total even when signing up for Simple M: 15 GB. |
| Yahoo! JAPAN Mobile Shop (LINEMO) | October 18 – November 28 | The “Yahoo Limited LINEMO Application Benefits” will increase during this period. By switching to a smartphone plan from another company, a PayPay Bonus worth up to 13,000 yen will be granted in combination with the official LINEMO benefits. |
| GYAO! Store | November 13 – 28 | By renting an applicable movie through paying with PayPay, users will receive an additional 10% PayPay Bonus of the purchase price (excluding tax). |
| Yahoo! JAPAN Zubatoku | 12:00 p.m. October 18 – November 28 | During the period, a PayPay Bonus worth up to 250,000 yen will be awarded as the winning prize, and a special prize lottery campaign, “Lottery to Win Super Offer Coupons for Yahoo! JAPAN Shopping and PayPay Mall,” will be held. |
| Yahoo! BB | 10:00 a.m. October 28 – December 5 | Daily lotteries to win PayPay Bonus and coupons that can be used when signing up for their internet service. |
| Yahoo! JAPAN Premium | 10:00 a.m. October 18 – November 28 | This campaign offers up to 6-30% back at participating merchants. |
■About “PayPay,” the cashless payment service provided by PayPay Corporation
PayPay is a cashless payment service expanding across the country, available not only at major chain stores but also at small and medium size retailers, vending machines, taxis and even public transportation. It can also be used in a variety of other scenes, including paying for online services and utility bills. PayPay is also expanding its range of services beyond just payments, including a “send/receive” feature (remittance/transfer and receiving of money) that allows users to transfer their PayPay balance (PayPay Money and PayPay Money Lite) between each other for free, or “bonus management”, a service that allows users access to a simulated investment experience involving the exchange of PayPay Bonus with points provided by a Type 1 Financial Instruments Business Operator that PayPay partners with. The company also strives to create a safe and convenient environment for users through a hotline available 24/7 and a full compensation scheme ensuring, compensation for any damages that may be suffered.
PayPay is registered as follows:
・Prepaid Payment Instruments (third party type) Issuer, Registration #: Director-General of the Kanto Finance Bureau, No. 00710 (Registration date: October 5, 2018)
・Fund Transfer Operator, Registration #: Director-General of the Kanto Finance Bureau, No. 00068 (Registration date: September 25, 2019)
・Japan Payment Service Association (https://www.s-kessai.jp/, Date of admission: September 12, 2018)
・Bank Agency Operator, License: Director-General of the Kanto Finance Bureau, No. 396 (Registration date: November 26, 2020)
・Business Operator that Concludes Contracts on the Handling of Credit Card Numbers, etc., Registration #: Kanto (K) No. 106 (Registration date: July 1, 2019)
・Japan Consumer Credit Association (https://www.j-credit.or.jp/, Date of admission: July 1, 2019)
・Financial instruments intermediary service registration number: Kanto Finance Bureau Director (Kinchu) No. 942 (Registration date: June 25, 2021)
* “PayPay” provides 4 types of PayPay balance: PayPay Money, PayPay Money Lite, PayPay Bonus and PayPay Bonus Lite. PayPay Money can be used to pay for partner services and merchants if it is within the amount deposited into the PayPay account opened after completing an identity verification process. It can also be used for sending and receiving money between PayPay users free of charge. PayPay Money can also be cashed out to a designated bank account (no withdrawal fee if using PayPay Bank). The legal nature of this is an electromagnetic record which can be used to pay for goods and other services, and can be remitted or cashed out, issued by the Company who is a Fund Transfer Operator registered under Article 37 of the Payment Services Act. Based on the provisions of Article 43 of the Payment Services Act, PayPay preserves the debt it owes to its users in full amount and more by depositing its assets. PayPay Money Lite is an electronic money issued by PayPay, which can be purchased and used to pay for services and merchants. PayPay users can transfer and receive PayPay Money Lite free of charge. The legal nature of this is a prepaid payment instrument issued by PayPay (Article 3, Paragraph 1 of the Payment Services Act). Based on the provisions of Article 14 of the Payment Services Act, PayPay preserves the relevant assets for the purpose of protecting the owners of the prepaid payment instrument by providing a security deposit for issuance to the Legal Affairs Bureau in an amount that is half or more of the unused balance of prepaid instrument methods as of March 31 and September 30. In addition, PayPay Bonus and PayPay Bonus Lite, which are granted through campaigns and promotions when using PayPay, can be used for partner services and merchants in addition to PayPay Money and PayPay Money Lite. However, PayPay Bonus and PayPay Bonus Lite cannot be sent or transferred between PayPay users or be cashed out. PayPay Bonus Lite has an expiration date, after which date it will no longer be valid.
PayPay also strives to create a safe and secure environment for users. If an unexpected payment is made by a third party using a PayPay account, or if a request to settle a payment suddenly arrives from PayPay to a user that does not have a PayPay account, there is a scheme that ensures compensation for the damages suffered (the difference will be provided as compensation if compensation is also provided by a third party), given that the prescribed conditions are met. Please see “Applying for compensation” for details.
*Company names, trade names, and products/services in this press release are registered trademarks or trademarks of their respective companies.


