“PayPay Balance API” Website: https://paypay.ne.jp/biz/api/
On June 12, 2020, PayPay Corporation, a joint venture between Softbank Group Corp., Softbank Corp., and Yahoo Japan Corporation, will release “PayPay Balance API” on PayPay’s website looking for companies who will be willing to collaborate with PayPay to develop the “PayPay Balance API”. “PayPay Balance API” is a marketing tool that enables companies to grant PayPay bonus to users as an incentive by linking-up the API (*1).
“PayPay Balance API” allows companies to grant PayPay Bonus that can be used for shopping at 2.2 million PayPay merchants nationwide (*2) and for bill payment such as NHK and Tokyo metropolitan tax as the company’s own incentives. For example, it is possible to give a bonus according to the userstatus of the company’s website, give prizes for events, reward for surveys, and use them as incentives for employees (*3). In addition, you can exchange the points you provide for your own users into PayPay bonus. This will lead to an increase in the number of customers using your points.
Companieswill be able to utilize “PayPayBalance API” by developing it together with PayPay after signing a contract that covers the necessary items (*5) with PayPay. In addition, in order for users to receive PayPay bonus, they need to log in to their PayPay account from the corporate website and link the corporate website with their accounts(*4).
“PayPay Balance API” example use case 1: Use as points and rewards when using their own company’s services.
By linking PayPay’sAPIwith the e-commerce sites and websites, companies can grantPayPay bonus to users as rewards and points when using their websites, even if the e-commerce sites and websites are not PayPay merchants. Users can use their PayPay bonusthey have received at PayPay merchants and e-commerce sitesthroughout Japan.
■ “PayPay Balance API” example use case 2”: Use as company unique points to redeem products.
By introducing PayPay API, you can convert points that is provided through your point program into PayPay bonus, which can be used as various marketing measures, such as improving user loyalty.
Cumulative users of PayPay exceed 28 million (*6) and can also be used for on-line payment, delivery service, “PayPay Pickup,” (pre-order service for take outs) etc. The use of PayPay, which enables companies to pay anytime anywhere, enables them to conduct more attractive marketing activities for their customers.
PayPay will continue to expand its functions and services leveraging its well-known “payment” function, to create new financial services and to enhance its “Mini App” function that completes the entire order-to-payment process just by using PayPay. By evolving into a “Super App”, PayPay will make users’ lives richer and much more convenient, where they can feel safe about making easy cashless payments “anytime, anywhere with Paypay”.
*1: Application programming interface.
*2: This is the number of applications for subscriptions to PayPay such as stores and taxis. As of April 2020.
*3: Only PayPay bonus is eligible. In addition, it is assumed that companies comply with laws and regulations such as the Act on Specified Commercial Transactions and the Law for Preventing Unjustifiable Premiums and Misleading Representations, and that it will be used in accordance with the terms of the contract with PayPay.
*4: Accounts are linked in a manner that complies with the company and PayPay privacy policies. We will not transfer transaction information or other information without the consent of the users.
*5: Business consignment contract, a memorandum on personal information, and a contract concerning the registration of merchant are required.
*6: The number of users who downloaded PayPay app and registered their accounts, as of April 2020.
■For applications and inquiries regarding “PayPay Balance API”, please click here.
*Company names, store names, product names, and service names contained in this press release are registered trademarks or trademarks of their respective owners.
*Campaign details and conditions are subject to change or cancellation without notice.
