Amount—LYP Mileage, a New Sales Promotion Service, Launches Today
– Online or offline, buy more to save more on drinks and everyday items –
– Up to 40% of the paid amount granted as PayPay Points—”Cho PayPay Matsuri: LYP Mileage Launch Campaign” also starts today –
LINE Corporation (“LINE”), Yahoo Japan Corporation (“Yahoo! JAPAN”), and PayPay Corporation (“PayPay”), which are group companies of Z Holdings Corporation (“ZHD”), are pleased to announce that “LYP Mileage*1,” a mileage-type sales promotion service, has been launched today.
LYP Mileage is a service that leverages the strengths of each of the three companies: LINE is a chat app with approximately 94 million monthly users*2, Yahoo! JAPAN offers around 100 diverse services including e-commerce and boasts over 55 million monthly users*3, and PayPay provides a payment service and points program for 55 million registered users*4.
No entry or registration is required to take full advantage of the LYP Mileage program. Another key feature of the service is that by simply purchasing designated products, users can automatically receive rewards based on the purchase amount of those goods.
LYP Mileage can be used from PayPay as a mini app, from the desktop site of Yahoo! JAPAN, and from the Yahoo! JAPAN app. When a user purchases with “PayPay” a product that is part of the LYP Mileage program offline at a participating store*5 or online at a participating store on Yahoo! JAPAN Shopping*6, they can receive rewards*7 including PayPay Points.
In addition, users can check the status of their own purchase amounts on the LYP Mileage screen*8, as well as receive information on meeting conditions and the granting of rewards.
Furthermore, if a user purchases the same product both at a participating offline store and online on Yahoo! JAPAN Shopping, the purchase amounts will be added. To add the amounts of offline and online purchases, the user must agree*9 to linking the purchase data stored in their Yahoo! JAPAN ID and PayPay ID.
LYP Mileage, which offers rewards based on the amount paid for designated products, allows users to save more by buying various products offline and online, whether they be beverages or everyday items.
Participating companies and participating stores at the start of LYP Mileage are as follows*10 and the list is scheduled to be expanded in the future.
＜Participating companies＞
Asahi Soft Drinks Co., Ltd.
Coca-Cola Bottlers Japan Inc.
Kao Corporation
P&G Japan Limited
＜Participating stores＞
Welcia Holdings Co., Ltd.
OK Corporation
Sundrug Co., Ltd.
Sugi Holdings Co., Ltd.
Tsuruha Holdings, Inc.
To commemorate the launch of LYP Mileage, the “Cho PayPay Matsuri: LYP Mileage Launch Campaign” will be held from today until March 31. Users who purchase eligible products at participating stores during the campaign and pay with “PayPay” will be granted up to 40% of the payment amount as PayPay Points.
In addition, LYP Mileage is scheduled to be linked to the official LINE accounts of each participating company to enable direct sales promotions by companies to users. Users will receive information from the official LINE account based on their purchase history, enabling an even more economical and convenient shopping experience.
LYP Mileage will be launched independently of the ZHD Group’s future ID-Data Linkage (name tentative) plan, but the possibility of connecting with it will be considered for providing further convenience and beneficial services. If the initiative is implemented, the service will comply with personal information protection laws, including obtaining the consent of users where necessary, and handling data in a safe environment with utmost care to protect the privacy of users.
As companies with some of the largest user bases in Japan and that provide services that are used in all aspects of daily life, LINE, Yahoo! JAPAN, and PayPay will continue to fully leverage the synergy of the ZHD Group and the power of information technology to promote the DX of sales promotion in Japan and help companies realize continuous and effective sales promotion activities. Furthermore, through this initiative, users throughout Japan will be provided an extraordinarily satisfying shopping experience and an exceptionally convenient society.
■ Details of “Cho PayPay Matsuri: LYP Mileage Launch Campaign”
Campaign website: https://promo-lypmileage.yahoo.co.jp/lypbd202303/
Campaign period:
12 a.m. March 1 – 11:59 p.m. March 31, 2023
*The campaign may be postponed or cancelled without notice.
Eligible products and participating stores:
Please see the list of eligible products and participating stores on the campaign website.
*Items may not be in stock or sold at some stores.
Eligibility:
Users who pay with “PayPay” for eligible products at participating stores during the campaign period.
Campaign details:
Users who purchase eligible products at participating stores during the campaign and pay with “PayPay” will be granted up to 40% of the payment amount as PayPay Points.
*For details on the conditions for receiving PayPay Points and participating stores, please visit the campaign website.
PayPay Points grant period:
End of May 2023 (scheduled).
*The grant period is subject to change.
*PayPay Points related to this campaign will not be displayed on the screen after payment.
*Granted PayPay Points can also be used at the official PayPay and PayPay Card store. However, it cannot be cashed out or transferred.
Cautionary notes:
The rewards to be granted through this campaign may be subject to change if the conditions for other PayPay usage rewards and rewards of simultaneously held campaigns are met.
The campaign details and conditions are subject to change or may be canceled without notice.
Payments made with the LINE Pay and Alipay (支付宝) apps are not eligible for this campaign.
*1. The name was changed to a more user-friendly name in preparation for service launch.
Reference: https://about.yahoo.co.jp/pr/release/2022/12/13a/(press release issued December 13, 2022)
*2. As of December 2022.
*3. Number of monthly logged-in user IDs as of September 2022.
*4. As of February 2023.
*5. Limited to participating stores that accept PayPay payments.
*6. Currently available only on Yahoo! JAPAN Shopping. All purchases on Yahoo! JAPAN Shopping made with PayPay and all other payment methods are eligible.
*7. The grant will take place 1 to 2 months after the conditions are achieved.
*8. It may take 1 to 3 weeks for the purchase amount to be reflected.
*9. If a user does not agree, the amounts will not be combined and the user will see the total amount of offline purchases on the PayPay mini app and the total amount of online purchases from both the desktop version of Yahoo! JAPAN Shopping and the Yahoo! JAPAN app.
*10. As of March 1, 2023.
