Campaign website:https://paypay.ne.jp/event/support-local/
PayPay Corporation, a joint venture of SoftBank Group Corp., SoftBank Corp., and Yahoo Japan Corporation is pleased to announce the start of a consultation service for local governments as of June 17, 2020, in the wake of the serious damage caused by the spread of COVID-19 throughout Japan, aiming to help implement economic measures and support the livelihood of local residents through campaigns utilizing “PayPay.”
PayPay already has a track record of various campaigns in collaboration with local governments, as well as supporting payment of utility bills. In particular, when implementing the joint campaigns, the use of “PayPay” by local governments not only eliminates the need to issue, redeem and print local promotion tickets and gift vouchers, but also enables users to participate in the campaigns more easily and safely, without going out to a place with crowds of people to purchase the vouchers . In this way, we have been able to bring a win-win situation between the residents and local governments. At present, we have received inquiries about joint campaigns from approximately 100 local governments. Working closely with many local governments such as Chichibu City (Saitama Pref.), Kakegawa City and Hamamatsu City (Shizuoka Pref.), we will continue to help revitalize local economies.
In addition, PayPay’s sales team has been engaged in community-based activities across Japan, including the onboarding of stores to “PayPay”, and providing various types of support according to local demand. Going forward, PayPay, which has more than 2.2 million (*1) merchants and 28 million (*2) registered users nationwide, will continue to cooperate with local governments to help revitalize the economy. By doing so, we will support the lives of stores and residents in regions affected by the spread of COVID-19, implementing measures to “revitalize regional areas”.
■ Collaboration between Local Governments and PayPay
The PayPay Local Government Campaign Webiste showcases past cases as well as the campaign details. For local governments who are planning to conduct campaigns, interested in collaborating with “PayPay” and in introducing “PayPay,” please contact us on the Local Governemnt Inquiry Form. Our sales team will reach out to you from our sales offices located across the country.
■ Examples of campaigns in collaboration with local governments
| Area | Period |
Campaign | Campaign Details |
|---|---|---|---|
| Fukui City, Fukui Pref. |
September 20 – 22, 2019 |
“All Fukui with PayPay Big Lottery Campaign” | During this campaign period, one lottery ticket is presented for a purchase of at least 1,000 yen (including tax) at merchants participating in the campaign. Can draw once with 2 lottery tickets. |
| Kusatsu Town, Gunma Pref. |
January 14 – February 16, 2020 |
“YUKEMURI PayPay Campaign” |
10% cashback is granted as PayPay Bonus for payments by PayPay at targeted merchants during the campaign period. |
| Ito City, Shizuoka Pref. |
March 16 – 31, 2020 |
“Ito City Otoku! Max 5% Cashback Campaign” | 5% cashback is granted as PayPay Bonus for payments by PayPay balance at targeted merchants during the campaign period. |
| Kakegawa City, Shizuoka Pref. |
June 8 – July 7, 2020 |
“Kakegawa Cheer-up Campaign! Order by PayPay Pickup for Take-outs!” | Up to 10% PayPay Bonus is granted for ordering take-outs by “PayPay Pickup” at targeted restaurants during this campaign. |
| Chichibu City, Saitama Pref. |
July 1 – 31, 2020 |
“Chichibu Cheer-up Campaign! Max 20% Cashback” | Up to 20% cashback is granted as PayPay Bonus for payments by PayPay at targeted merchants during the campaign period. |
| Hamamatsu City, Shizuoka Pref. | July 1 – 31, 2020 |
“Hamamatsu Cheer-up Campaign! Max 30% Cashback” | 30% cashback is granted as PayPay Bonus for payments by PayPay at targeted merchants during the campaign period. |
| Nishio City, Aichi Pref. |
July 1 – 31, 2020 |
“Nishio Cheer-up Campaign! Max 20% Cashback at targeted restauranats” | Up to 20% cashback is granted as PayPay Bonus for payments by PayPay at targeted merchants during the campaign period. |
■ Bill Payments using PayPay
“PayPay Bill Payment” is a service that enables users to scan a barcode on the bill (payment slip) using the
PayPay app and pay utility fees then and there, including electricity, gas, and water fees as well as mail-order invoices. Collaborating with local governments across the country has made it possible for users to make a hassle-free payment anytime and anywhere, even at home, around the clock. Please check here for supported local governments.
PayPay, amid growing concerns about the spread of COVID-19, has started to support online payments for delivery services such as “Uber Eats” and “Demae-can.” We also have launched a service called “PayPay Pickup,” a pre-order service for restaurants providing take-outs, aiming to help various organizations working hard to prevent the spread of COVID-19. We will continue to take actions, considering how PayPay can contribute to society in the future.
*1: The number of merchant applications for “PayPay” such as stores and taxis, as of April 2020.
*2: The number of users who downloaded PayPay app and registered their accounts, as of April 2020.
■ Key Features of “PayPay”
“PayPay”, a smart phone payment service provided by PayPay Corporation, allows users to pay by either topping-up their PayPay balance in advance or by using their credit card, and can be used in both brick-and-mortar stores and with online services. PayPay is supported not only by major chain businesses, but is rapidly becoming available in smaller shops all across Japan. Users can top-up their PayPay balance using their bank account, online, or from a nearby Seven Bank ATM. There are a variety of features provided in addition, such as to “send/receive” PayPay balance (PayPay Money, PayPay Money Light) between users, or to split the bill (“Warikan”), convenient in a social meal setting.
*Company names, trade names, and products/services in this press release are registered trademarks or trademarks of their respective companies.
