PayPay Corporation (Head office: Shinjuku-ku, Tokyo; President & Representative Director, CEO, Corporate Officer: Ichiro Nakayama; hereinafter “PayPay”) and Seven-Eleven Japan Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President & Representative Director: Tomohiro Akutsu; hereinafter “Seven-Eleven”) agreed on July 31 to establish a strategic partnership. Under the slogan “Team Vibrant Daily Life,” the two companies aim to combine the reach of 20,000 stores nationwide with cutting-edge technology to revitalize everyday living across Japan through cross-corporate collaboration.
As part of this strategic alliance, PayPay and Seven-Eleven will roll out three sequential promotional campaigns at Seven-Eleven stores starting Sunday, November 1, 2026, under the motto “PayPay for Seven-Eleven, Seven-Eleven for PayPay.”
The initiative kicks off in November with 50%-off coupons for select SEVEN CAFÉ beverages available to users who link their Seven-Eleven App with PayPay. In December, users who pay with PayPay linked to the Seven-Eleven App will receive 50%-off coupons for SEVEN CAFÉ smoothies. Additionally, the companies will run the “PayPay Onigiri Festival” for 13 consecutive weeks, granting coupons upon purchasing eligible onigiri and sushi using PayPay. Furthermore, storewide PayPay Coupons valid at Seven-Eleven locations nationwide will be distributed monthly through March 2027, delivering continuous savings to customers through everyday shopping.
Campaign page: https://paypay.ne.jp/event/seven-eleven-20261101/
Three Continuous Savings Campaigns Starting November
50%-off coupons for popular items via the Seven-Eleven App
Campaign period:
Sunday, November 1, 2026 – Wednesday, March 31, 2027
Overview:
Monthly 50%-off coupons for popular products redeemable at Seven-Eleven stores nationwide will be distributed via the Seven-Eleven App to users who link their app account with PayPay.
In November, users will receive 50%-off coupons for select SEVEN CAFÉ drinks.*1 In December, users who spend 700 yen or more (tax included; 636 yen pre-tax) in a single transaction using PayPay linked within the Seven-Eleven App will receive a 50%-off coupon for SEVEN CAFÉ smoothies. Instructions on linking PayPay with the Seven-Eleven App can be found here.
*1. Users who complete the account linkage between the Seven-Eleven App and PayPay by October 31, 2026, will receive the coupon sequentially starting October 29 (completion expected by November 1). Users linking accounts for the first time on or after November 1, 2026, will receive the coupon within 24 hours of linkage.
“PayPay Onigiri Festival”—13 weeks of special coupons for onigiri and sushi purchases
Campaign period:
Monday, November 2, 2026 – Sunday, January 31, 2027
Overview:
Customers who purchase eligible onigiri or sushi using PayPay at Seven-Eleven stores nationwide will receive a PayPay Coupon that grants up to 5% back in PayPay Points.*2 The distributed coupons can be applied to all store products (excluding tobacco).
*2. Coupons will be issued approximately three weeks after purchasing eligible products and remain valid for two weeks from issuance. The point grant cap is 50 PayPay Points per coupon, limited to one-time use per user. Eligible payment methods include direct PayPay app payments or PayPay payments made via the Seven-Eleven App.
Monthly Seven-Eleven storewide coupons offering up to 3% PayPay Points
Campaign period:
Sunday, November 1, 2026 – Wednesday, March 31, 2027
Overview:
Storewide PayPay Coupons offering up to 3% in PayPay Points on all items (excluding tobacco) will be distributed monthly for use at Seven-Eleven locations nationwide.*3 Additionally, SoftBank mobile subscribers will receive monthly Super PayPay Coupons yielding up to 10% back in PayPay Points on eligible payments.*4 Details on redeeming PayPay Coupons are available here.
*3. Subject to redemption terms and conditions. The maximum grant is 100 PayPay Points per user, limited to a single use within the validity period.
*4. Subject to monthly grant limits and eligibility conditions.
PayPay and Seven-Eleven will continue to leverage their respective operational and technological strengths to expand joint promotional initiatives and service integrations, reinforcing the value proposition that PayPay is the smartest way to shop at Seven-Eleven and Seven-Eleven offers the best bargain for PayPay users.
Both organizations remain committed to driving innovative solutions together as a unified team.
*Company names, trade names, and products/services in this press release are registered trademarks or trademarks of their respective companies.
