PayPay Corporation (“PayPay”) is pleased to announce that the number of local government campaigns and gift voucher initiatives using PayPay has continued to grow steadily, surpassing a cumulative total of 1,300.*1
Since PayPay began collaborating with local governments in 2020 through the Support Your Local Town Project, numerous local governments have leveraged PayPay campaigns for initiatives aimed at promoting their communities and revitalizing local economies. The use of features and services tailored to specific measures has also expanded, including premium gift voucher programs utilizing PayPay Gift Vouchers. As of July 2026, the cumulative number of local government campaigns and initiatives involving PayPay Gift Vouchers exceeded 1,300, while the number of initiatives implemented in the first half of 2026 doubled year-on-year.*2
Through PayPay GovTech, PayPay provides solutions tailored to the needs of local governments and is progressively expanding its lineup. These solutions include Local Consumption Revitalization, which revitalizes local economies through campaigns and gift vouchers, Resident Support, which enables efficient and effective benefits and support, and Payment Method Expansion, which promotes cashless payments at local government service counters and for payment collection.
This fiscal year, PayPay launched a new analytics service, PayPay Discovery. This enables local governments to utilize statistical data held by PayPay*3 when planning initiatives, allowing them to identify issues and conduct analyses at a more advanced level.
By introducing the solutions offered through PayPay GovTech, local governments can receive support in effectively utilizing their budgets, improving the efficiency of local government operations, developing data-driven initiatives, and evaluating their effectiveness.
*1 The total number of campaigns conducted in collaboration between local governments and PayPay and initiatives in which local governments utilize PayPay Gift Voucher. Campaigns that had start dates in June 2020 until the end of July 2026. PayPay Gift Voucher initiatives include gift vouchers for which the application period was set between October 2023 and the end of July 2026. Campaigns and other initiatives are organized by each local government, and PayPay Corporation supports their operations under contracts commissioned by the respective local governments and other entities.
*2 Comparison of the number of campaigns and initiatives utilizing PayPay Gift Vouchers in the first half of 2025 (January through June) with the number in the first half of 2026.
*3 Data included in reports provided by PayPay is limited to statistically processed data (data that has been aggregated and processed in a format that does not identify individual transactions or users).
＜PayPay GovTech Solutions List＞
| Category | Service / Feature | Overview | Use scenario |
|---|---|---|---|
| Local Consumption Revitalization | Local government campaigns | Campaigns that grant PayPay Points for payments made at eligible stores within a local area. | A campaign offering 30% back in PayPay Points when users make payments at eligible stores in City XX. |
| PayPay Gift Vouchers (premium gift vouchers) | Premium digital gift vouchers (PayPay Gift Voucher) that can be issued to users who meet certain conditions, such as place of residence, and used at eligible stores. | Residents of City XX can purchase a premium gift voucher (PayPay Gift Voucher) worth 15,000 yen for 10,000 yen (includes an additional 5,000-yen premium) and use it at eligible stores in City XX. | |
| Local government coupons | PayPay Coupons can be issued for use exclusively at stores within designated areas, such as shopping districts and tourist destinations. Users receive PayPay Points when they claim coupons in advance and make a payment. | A coupon offering 20% back in PayPay Points when users claim the coupon in advance and make payments at stores in Shopping District XX. | |
| Resident Support | PayPay Gift Vouchers (Benefits) | Benefits, including child-rearing support and childbirth gifts, can be issued as a PayPay Gift Voucher. Users who receive PayPay Gift Vouchers can use it for PayPay payments at eligible stores. | A 50,000-yen benefit for households with children is provided through PayPay Gift Vouchers that can be used at eligible merchants in City XX. |
| Local Government My Number | Benefits distributed using My Number Cards can be granted as PayPay Points. | 5,000-yen worth of PayPay Points is granted to residents of City XX who have registered their My Number Cards. | |
| Point Codes | When providing rewards and other benefits, issued codes can be used to grant PayPay Points to residents. | 500-yen worth of PayPay Points is granted for participation in a health promotion event organized by City XX. | |
| Payment Method Expansion | Introduction to Local Government Service Counters & Facilities | PayPay can be used as a payment method at local government service counters and other facilities. | Fees for the issuance of various certificates can be paid using PayPay. |
| PayPay Collection Service | PayPay can be used to accept donations and contributions. | Donations and contributions for environmental conservation activities in City XX can be accepted via PayPay. | |
| Analytics Service | 【NEW】PayPay Discovery | Utilizes statistically processed data*3 held by PayPay. Supports local governments in identifying and analyzing issues, developing initiatives, and evaluating their effectiveness. | ＜Use in planning initiatives＞ Analyze trends in payments by users and eligible merchants within the municipality, and leverage the results to hold events and campaigns suited to specific objectives, such as attracting customers during off-peak periods. ＜Use in measuring efficacy＞ |
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Local government representatives considering the adoption of services, including the newly launched PayPay Discovery, can submit inquiries through the Local Government Solutions and Services page.
Going forward, PayPay will continue to support the revitalization and digital transformation of local governments through the PayPay platform, which now boasts over 75 million users.*4 Furthermore, PayPay will keep on working to create a safe and secure environment for users by providing new features and services that meet the needs of local governments.
*4 Total number of users who have registered an account as of August 2026.
